Fast forward to Joyce Clyde Hall, owner of a family store, who changed his business model in 1906 to wholesaling postcards. As time went on, he became convinced that greeting cards would become more prominent than postcards, as they represented class, promised discretion and were an emerging social custom. By 1915, the company was known as Hall Brothers and sold Valentine’s Day and Christmas cards. You guessed it—they changed their name shortly afterward to be Hallmark Cards.
Valentinus was put to death for his chivalry. Thankfully, it doesn’t work that way today. But since there are 107 million singles in America, and approximately one-half of them haven’t had a date in two years, is it any wonder that Valentine’s Day also marks the end of National Heartbreak Season? It doesn’t have to be this way. Separate romance from dating, and focus on going out and having a good time. Don’t seek to find a relationship; seek to find someone to do things with. Life is about living.